Transcreation

LOOKING TO IMPRESS THE WORLD?

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BREAK THROUGH COMMUNICATION BOUNDARIES. WE ARE THERE FOR YOU EVERY STEP OF THE WAY.

All great brands create campaigns that have extensive market research behind them but they usually have a favorable impact in the country it was originally created for and most likely not so easily transferable to another country or culture. What happens when you want to get the same positive impact in another culture? Transcreation picks up where marketing translation comes short.

You know you need transcreation services when a marketing translation just isn’t enough and your message transcends words. One of the first things Lan committed to when we started out was to translate meaning, not words. Well this is where that kicks in. Transcreation transcends words and translates the idea or concept the brand wants its market to get, with the same enthusiasm and spirit it has in the original copy. Our creative team holds on to the essence of the message while molding it into shape for the target audience.

Be it logos, slogans, taglines or commercials, we think of it as recreating rather than translating into another language what you want to communicate to your new target market.